Privacy Icons

Privacy Icons

for Terms and Conditions



Data processing lacks transparency and is a lengthy and costly process.


Establishing a Swiss standard for data processing based on pictograms & bots enables a simplified usage of personal data.

What’s the problem you’re trying to solve?

Even though companies are legally obliged to provide transparency, the lack of effective standardization makes data protection clarifications a long-winded and complex process – especially when personal approval is required.

What are your goals and milestones?

The Legal Roundtable bets that it can establish a Swiss standard for data processing with a company’s data requirements in order to simplify the handling of personal data by means of pictograms.

What’s your approach?

With a browser add-on or app-based privacy assistant, user preferences can be set and compared with a company’s data requirements, which will be displayed as pictograms. The “privacy-robot” will then execute an additional automatic analysis of pictograms and data protection clarifications.

What’s the impact you’re aiming for?

Higher transparency increases legal security and simplifies compliance with regulatory requirements. The simplification by pictograms creates an international competitive advantage for Swiss companies.

Get in touch or learn more



Traffic signs for data protection

December 4, 2020

The data market has become the engine of the internet, and these privacy policies we agree to but don’t fully understand help fuel it. We are thrilled to announce that UZH, Swisscom, and Wenger & Vieli have now together with Migros, SBB and Credit Suisse launched the PRIVACY ICONS Associations! The foundation of the association goes back to the predecessor of Leap by digitalswitzerland. The mentioned companies are now adding the new Icons to their privacy policies. BKW and Zurich Insurance are soon to join. The Icons are open-source, so check them out!