Driven by the adoption of new technologies, such as IoT, data analytics and autonomous vehicles, data usage is expected to explode.
Carbon-neutral data and collaboration with third-party organisations will reduce energy consumption.
What’s the problem you’re trying to solve?
In 2017, cloud services consumed 5% of the world electricity, emitted 3% of the total CO2 and used 626 billion litres of water. By 2025, 25% of the worldwide energy will be used for IT. Even today, Swiss data centres account for 4% of the total Swiss energy consumption, which equals the total consumption of the canton of Neuchâtel.
What are your goals and milestones?
The bet is to reduce the energy consumption figures for Switzerland significantly, and become an even more attractive computation and data hosting country through implementation of a decentralised ‘green label’ by 2019, with a carbon-neutral computation and ultimately an energy efficiency strategy for data centres.
What’s your approach?
Creation of a ‘green label’ data centre will raise awareness internally and externally, and the collaboration between the partners will be fostered by use of each other’s expertise and best practice, thus identifying the business and the sustainability impact of a ‘green label’ certification.
What’s the impact you’re aiming for?
Carbon-neutral data and collaboration with third-party organisations will reduce the energy consumption of Switzerland by 30% and promote Switzerland as a data hosting country.
The Green Label Bet is successful:
January 23, 2020
The Swiss Data Center Efficiency Label was successfully launched this January 2020 at the WEF in Davos.
Initiated by industry association digitalswitzerland and Hewlett Packard Enterprise (HPE), the alliance has founded the Swiss Datacenter Efficiency Association (SDEA), which will own the assessment and award process for the label.
Ten pilot users, including some of the world’s most renowned brands, implement energy-efficient technologies and procedures to achieve compliance with the criteria of the Swiss Data Center Efficiency Label. This led to energy savings of up to 70 percent, with five of the pilot users employing 100 percent carbon-neutral energy sources!
The Swiss Data Center Efficiency Label takes a holistic approach by considering all sources of energy consumption and energy supply, as well as the reuse of energy consumed according to Christopher Wellise, Chief Sustainability Officer, HPE.
The label starts awarding applicants on the following three pillars or KPIs: DC infrastructure energy efficiency, IT infrastructure efficiency and DC carbon footprint. Where the first two KPIs are used for the award level (gold, silver, bronze), the third KPI decides on whether the applicant can also be awarded the premium variant of the corresponding label.