Augmented Reality

Augmented Reality

Bridging the digital and physical world

Not Pursued


Have you ever wondered what is exhibited in the museum, by which your daily commute passes?


Through augmented reality in public transport, you can now experience information interactively!

What’s the problem you’re trying to solve?

Several processes (traffic and security checks, maintenance, new hardware installations, troubleshooting) are still performed using standard paper-based handling and reporting instruments. Additionally, the acceptance of new technologies in daily operations is still low.

What are your goals and milestones?

The participants of the Augmented Reality team bet that they develop until September 2017 passenger information interfaces, based on augmented reality technologies in public transport, until April 2018 geo-tagged advertising and interactive displays based on augmented reality in public transport and until April 2019, a virtual atmosphere based on virtual reality technologies in public transport.

What’s your approach?

With augmented reality (AR) through smartphones or AR glasses, the gap can be filled between the digital and physical world. Processes can be simplified, which leads to time savings, increased asset availability, increased safety and overall cost reduction.

What’s the impact your aiming for?

Through the introduction of augmented and virtual reality, you can generate a larger customer benefit, automatically registered safety logs and forecast maintenance, have time savings and operate in a more efficient manner, onboard employees for new tasks and teach new skills quicker and more efficiently.